Case Study: From 3 Vans to 7 — Turning Marketing Into a Growth Engine
The Brief
A window and door company came to us with a familiar challenge: they wanted to grow—but not at the expense of quality, reputation, or control.
They weren’t interested in quick wins or “overnight success.” They wanted sustained, predictable growth and a business they could scale with confidence.
The Reality
At the time, they were operating with:
• Just 3 installation vans
• An inconsistent flow of enquiries
• A business heavily reliant on referrals and seasonal demand
In short: great at what they did—but with no reliable growth engine behind it.
Our Strategy: No Gimmicks. Just Consistency That Compounds.
We built a marketing system designed to do one thing exceptionally well:
Deliver consistent, qualified demand—month after month.
1. Always-On Campaigns (7–8% of Gross Revenue)
Instead of stop-start marketing, we implemented a disciplined approach:
• A fixed 7–8% investment of gross revenue into marketing
• Continuous campaigns running all year round
• Predictable lead flow that the business could plan around
No spikes. No guesswork. Just steady momentum.
2. Social Media That Actually Converts
We didn’t post for the sake of it—we built content that sells:
• Real installations, real homes, real transformations
• Before & afters that stop the scroll
• Testimonials that build trust instantly
The goal? Turn attention into enquiries.
3. Targeted Advertising That Finds Buyers, Not Browsers
We focused ad spend where it matters:
• Local, high-intent audiences
• Retargeting to capture missed opportunities
• Continuous optimisation to reduce cost per lead
Every pound spent was accountable.
4. Growth in Sync With Reality
This is where most businesses get it wrong—they outgrow their ability to deliver.
We made sure that didn’t happen.
As lead flow increased, the business scaled deliberately:
• Hiring salespeople to handle demand
• Bringing in more fitters
• Expanding operational capacity at the right pace
Marketing didn’t just generate leads—it enabled confident decision-making.
The Outcome
No silver bullets. No viral moments. Just a system that works.
• Growth from 3 vans to 7 vans
• A full, year-round order book
• Reduced seasonality and revenue gaps
• A stronger, more recognisable local brand
Most importantly: a business that’s no longer reactive—but in control of its growth.
The Bottom Line
If you’re looking for a “magic fix,” this isn’t it.
If you want:
• Predictable enquiries
• Scalable growth
• Marketing that actually supports your operations
Then this is exactly how you do it.
Consistent investment. Clear strategy. Relentless execution.
A window and door company came to us with a familiar challenge: they wanted to grow—but not at the expense of quality, reputation, or control.
They weren’t interested in quick wins or “overnight success.” They wanted sustained, predictable growth and a business they could scale with confidence.
The Reality
At the time, they were operating with:
• Just 3 installation vans
• An inconsistent flow of enquiries
• A business heavily reliant on referrals and seasonal demand
In short: great at what they did—but with no reliable growth engine behind it.
Our Strategy: No Gimmicks. Just Consistency That Compounds.
We built a marketing system designed to do one thing exceptionally well:
Deliver consistent, qualified demand—month after month.
1. Always-On Campaigns (7–8% of Gross Revenue)
Instead of stop-start marketing, we implemented a disciplined approach:
• A fixed 7–8% investment of gross revenue into marketing
• Continuous campaigns running all year round
• Predictable lead flow that the business could plan around
No spikes. No guesswork. Just steady momentum.
2. Social Media That Actually Converts
We didn’t post for the sake of it—we built content that sells:
• Real installations, real homes, real transformations
• Before & afters that stop the scroll
• Testimonials that build trust instantly
The goal? Turn attention into enquiries.
3. Targeted Advertising That Finds Buyers, Not Browsers
We focused ad spend where it matters:
• Local, high-intent audiences
• Retargeting to capture missed opportunities
• Continuous optimisation to reduce cost per lead
Every pound spent was accountable.
4. Growth in Sync With Reality
This is where most businesses get it wrong—they outgrow their ability to deliver.
We made sure that didn’t happen.
As lead flow increased, the business scaled deliberately:
• Hiring salespeople to handle demand
• Bringing in more fitters
• Expanding operational capacity at the right pace
Marketing didn’t just generate leads—it enabled confident decision-making.
The Outcome
No silver bullets. No viral moments. Just a system that works.
• Growth from 3 vans to 7 vans
• A full, year-round order book
• Reduced seasonality and revenue gaps
• A stronger, more recognisable local brand
Most importantly: a business that’s no longer reactive—but in control of its growth.
The Bottom Line
If you’re looking for a “magic fix,” this isn’t it.
If you want:
• Predictable enquiries
• Scalable growth
• Marketing that actually supports your operations
Then this is exactly how you do it.
Consistent investment. Clear strategy. Relentless execution.
